The new logo, a rather simple design in comparison with the former one, used nature evoking colors  in order to support Çorum Yumurta as a distinctive brand identity from the consumer's vision. Apart from the institutional brand, emblem and logo design were made especially for chain markets and target group which also includes children. ''Egg is the most important nutrition source for a baby after mother's breast'; the label designs delivering a happy and healthy baby message which overlap with this slogan earned a remarkable success. Çorum Yumurta, observing the brand image gained by new designs, diversified the label designs with the addition of new egg varieties to the assortment.